At BTF™ we are passionate about playing.

We create new challenges every day for ourselves and for children around the world.
We love developing new ideas from our team and from crazy inventors that we invite to be part of our big little world.
Our goal is to imagine, invent, create and play! Every day, everywhere, around the world!

To create the world's best play experiences, and safety is always first and foremost for us.

Our vision is to have our toys in all retailers and become a brand that parents look forward for their children because they are imaginative, creative, affordable and safe.

When you shop for toys and games, you can be confident that all BTF products have gone though rigorous safety procedures.

Parents and caregivers around the world trust us to create, high-quality toys and experiences for their children. We take our responsibility seriously and respect their trust by taking safety and quality assurance into account at every stage of our product life cycle, from design and engineering to manufacturing and packaging.

On top of meeting all relevant national and international standards, every BTF product must pass our own safety and quality standards.

We also work on promoting best practices throughout our industry.

We care about toy safety as much as you do, so look for the BTF logo!

At BTF™ we take very seriously with whom we work and how we do it.
BTF™ has always defended the idea that making ethical business in China is possible. In order to fulfill this purpose, all our suppliers have to accept the BTF code of conduct for manufacturers. This contract outlines our requirements for our partners to uphold the International Labor Organization's Declaration on Fundamental Principles and Rights at Work.
BTF™ code of conduct covers a wide range of matters in which we demand from our suppliers perfect honesty and transparency: child labor, forced labor, freedom of association. Not only we make sure of the approval of this document, but we truly verify if our demands are applied inside the factory, with our own team of Quality Controllers.
If ever one our QC reports a breach of trust, the supplier will no longer have the chance to work with us !
We prohibit all manufactures and licensee’s manufacturers from utilizing any forced or child labor of any kind, and third parties are utilized to verify compliance.
We send independent auditors to inspect factories with which we contract, to ensure compliance with our Code of Conduct specifically prohibiting forced labor.
Our direct suppliers certify by contract that they comply with all applicable laws of the country or countries in which they are doing business.
We maintain internal accountability standards for employees or contractors failing to meet company standards regarding slavery and trafficking.